{"title":"Matcha and Hojicha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our collection of premium Japanese tea powders, crafted for daily ritual and modern enjoyment. From vibrant ceremonial matcha with its smooth umami richness and calm, focused energy, to roasted hojicha with its warm caramel notes and naturally lower caffeine, each tea offers its own unique experience. Whether you’re whisking a traditional bowl, crafting your daily latte, or experimenting in the kitchen, find your perfect match.\u003c\/p\u003e","products":[{"product_id":"best-ceremonial-matcha","title":"SINGLE ORIGIN MATCHA CEREMONIAL - OKUMIDORI CULTIVAR","description":"\u003cp\u003e\u003cspan\u003eBest Matcha Ceremonial is crafted from hand-picked Okumidori cultivar tea leaves, sourced directly from Mr. Hattori's family farm in Shizuoka Prefecture, where matcha has been cultivated with dedication and expertise for generations. This fourth-generation family farm operates sustainably, using solar panels to provide the traditional shade required during the final 3-4 weeks of growth—these panels simultaneously generate renewable energy for the local community. The plants are grown pesticide-free and nourished with organic compost from the surrounding area, creating a closed-loop system that honours both tradition and environmental responsibility.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis single-cultivar ceremonial-grade matcha displays a vibrant emerald colour and complex flavour profile—umami-rich with natural sweetness and no bitterness.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52390103154954,"sku":"50000014","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52390103122186,"sku":"50000023","price":61.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-02.png?v=1779551805"},{"product_id":"best-premium-matcha","title":"SINGLE ORIGIN MATCHA SIGNATURE","description":"\u003cp\u003e\u003cspan\u003eBest Matcha Signature offers exceptional quality and versatility. Sourced from Mr. Hattori's fourth-generation family farm in Shizuoka Prefecture, this signature-grade matcha balances vibrant colour, smooth flavour, and excellent value.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe farm operates sustainably, using solar panels to provide shade whilst generating renewable energy for the local community. Plants are grown pesticide-free and nourished with organic compost, creating an environmentally responsible closed-loop system. Stone-ground in small batches to order for optimal freshness.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhilst not quite as delicate as ceremonial grade, Signature matcha is perfect for daily drinking, matcha lattes, smoothies, and light baking. The slightly more robust flavour holds up beautifully to milk and sweeteners whilst remaining smooth enough to enjoy traditionally.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52390102270218,"sku":"50000016","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52390102237450,"sku":"50000022","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-01.png?v=1779551780"},{"product_id":"best-hojicha","title":"SINGLE ORIGIN ORGANIC HOJICHA","description":"\u003cp\u003e\u003cspan\u003eBest Hojicha offers a completely different experience from traditional matcha. Made from roasted green tea leaves that are then stone-ground into powder, hojicha has a warm, toasty flavour with natural caramel notes and a beautiful reddish-brown colour.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe roasting process reduces caffeine content significantly, making hojicha perfect for afternoon or evening enjoyment. The comforting, mellow flavour appeals even to those who find traditional matcha too vegetal or intense.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52349580968202,"sku":"50000015","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52349580935434,"sku":"50000024","price":38.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-04.png?v=1779551748"},{"product_id":"best-ceremonial-matcha-reserve","title":"SINGLE ORIGIN MATCHA RESERVE - GOKOU CULTIVAR","description":"\u003cp\u003e\u003cspan\u003eBest Matcha Reserve is crafted from hand-picked Gokou cultivar tea leaves, representing the pinnacle of Mr. Hattori's matcha production—an ultra-premium selection made from the most prized leaves of each harvest. Sourced from his fourth-generation family farm in Shizuoka Prefecture, this limited-production single-cultivar matcha displays extraordinary vibrant colour, complex umami depth, and a luxuriously smooth finish.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52390100271370,"sku":"50000020","price":33.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52390100304138,"sku":"50000021","price":72.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-03.png?v=1779551691"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/collections\/Matcha-Square-Web-0083.png?v=1778682535","url":"https:\/\/www.bestatmatcha.com\/collections\/matcha-and-hojicha.oembed","provider":"Best at Matcha","version":"1.0","type":"link"}