{"title":"Best Sellers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThese top picks are customer favourites for their vibrant flavour, smooth energy, and pure Japanese quality. From high quality tools for your daily ritual to ceremonial grade perfection - discover why these are the best of the best at \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eBest at Matcha\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"matcha-whisk-chasen-100-prongs","title":"BAMBOO WHISK","description":"\u003cp\u003e\u003cspan\u003eThe Best Chasen is an authentic bamboo whisk hand-carved from a single piece of bamboo by skilled artisans using traditional techniques. This traditional tool—essential to Japanese tea ceremony since the 12th century—creates the perfect whisking action to achieve that signature silky froth.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach whisk features delicate, curved prongs (tines) that aerate and blend matcha effortlessly, transforming powder into a creamy, lump-free cup. Because every chasen is individually handcrafted, there are natural variations in size and shape—another beautiful expression of \u003cem\u003ewabi-sabi\u003c\/em\u003e.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour whisk is unique—a small reminder of the artisan who crafted it. After a few uses, the centre tines may naturally straighten slightly, which is completely normal and doesn't affect performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"Default Title","offer_id":52047783231754,"sku":"50000005","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/Marianne-Taylor-Photography-0045.png?v=1778515651"},{"product_id":"best-ceremonial-matcha","title":"SINGLE ORIGIN MATCHA CEREMONIAL - OKUMIDORI CULTIVAR","description":"\u003cp\u003e\u003cspan\u003eBest Matcha Ceremonial is crafted from hand-picked Okumidori cultivar tea leaves, sourced directly from Mr. Hattori's family farm in Shizuoka Prefecture, where matcha has been cultivated with dedication and expertise for generations. This fourth-generation family farm operates sustainably, using solar panels to provide the traditional shade required during the final 3-4 weeks of growth—these panels simultaneously generate renewable energy for the local community. The plants are grown pesticide-free and nourished with organic compost from the surrounding area, creating a closed-loop system that honours both tradition and environmental responsibility.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis single-cultivar ceremonial-grade matcha displays a vibrant emerald colour and complex flavour profile—umami-rich with natural sweetness and no bitterness.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52390103154954,"sku":"50000014","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52390103122186,"sku":"50000023","price":61.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-02.png?v=1779551805"},{"product_id":"best-premium-matcha","title":"SINGLE ORIGIN MATCHA SIGNATURE","description":"\u003cp\u003e\u003cspan\u003eBest Matcha Signature offers exceptional quality and versatility. Sourced from Mr. Hattori's fourth-generation family farm in Shizuoka Prefecture, this signature-grade matcha balances vibrant colour, smooth flavour, and excellent value.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe farm operates sustainably, using solar panels to provide shade whilst generating renewable energy for the local community. Plants are grown pesticide-free and nourished with organic compost, creating an environmentally responsible closed-loop system. Stone-ground in small batches to order for optimal freshness.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhilst not quite as delicate as ceremonial grade, Signature matcha is perfect for daily drinking, matcha lattes, smoothies, and light baking. The slightly more robust flavour holds up beautifully to milk and sweeteners whilst remaining smooth enough to enjoy traditionally.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52390102270218,"sku":"50000016","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52390102237450,"sku":"50000022","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-01.png?v=1779551780"},{"product_id":"best-hojicha","title":"SINGLE ORIGIN ORGANIC HOJICHA","description":"\u003cp\u003e\u003cspan\u003eBest Hojicha offers a completely different experience from traditional matcha. Made from roasted green tea leaves that are then stone-ground into powder, hojicha has a warm, toasty flavour with natural caramel notes and a beautiful reddish-brown colour.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe roasting process reduces caffeine content significantly, making hojicha perfect for afternoon or evening enjoyment. The comforting, mellow flavour appeals even to those who find traditional matcha too vegetal or intense.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52349580968202,"sku":"50000015","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52349580935434,"sku":"50000024","price":38.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-04.png?v=1779551748"},{"product_id":"best-ceremonial-matcha-reserve","title":"SINGLE ORIGIN MATCHA RESERVE - GOKOU CULTIVAR","description":"\u003cp\u003e\u003cspan\u003eBest Matcha Reserve is crafted from hand-picked Gokou cultivar tea leaves, representing the pinnacle of Mr. Hattori's matcha production—an ultra-premium selection made from the most prized leaves of each harvest. Sourced from his fourth-generation family farm in Shizuoka Prefecture, this limited-production single-cultivar matcha displays extraordinary vibrant colour, complex umami depth, and a luxuriously smooth finish.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Best at Matcha","offers":[{"title":"30g","offer_id":52390100271370,"sku":"50000020","price":33.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52390100304138,"sku":"50000021","price":72.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/30g_Pouches-03.png?v=1779551691"},{"product_id":"essential-ritual-set","title":"THE MATCHA RITUAL STARTER SET","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eThis thoughtfully curated starter set includes the fundamental tools needed to prepare exceptional matcha, whether you are new to the ritual or simply prefer a streamlined approach.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePerfect for those starting their matcha journey, tight on space, or looking for a travel-friendly set, The Essentials proves you do not need elaborate equipment to create café-quality matcha at home. Pair with your favourite chawan (matcha bowl) or mug and you are ready to whisk. Includes:\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003ePerfect Scoop (gold or silver — please specify) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003e30g Matcha Signature (Premium Matcha) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eFine Sifter (premium stainless steel with receiving dish) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eTraditional Bamboo Chasen (whisk) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cstrong\u003eBONUS: \u003c\/strong\u003eFree Sifter Leaves\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best at Matcha","offers":[{"title":"Gold \/ Gold","offer_id":53084007792906,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ Silver","offer_id":53084216819978,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ Gold","offer_id":53057907818762,"sku":"50000017","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ Silver","offer_id":53084216852746,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/Essential-Ritual-Set-Gold-Bag.png?v=1779213671"},{"product_id":"the-mountain-ritual-set-1","title":"THE MATCHA RITUAL COMPLETE SET - YUKI","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eThe Matcha Ritual Complete Set — Yuki includes everything you need to prepare exceptional matcha with intention and grace, from the first sift to the final sip.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eCentred around our exclusive Yuki chawan with its distinctive textured exterior reminiscent of ancient mountain ranges, this collection represents the pinnacle of matcha preparation. Each element has been carefully selected to honour the centuries-old Japanese tea ceremony whilst embracing modern craftsmanship. Includes:\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eYuki Bowl (ridged ceramic chawan)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eYuki Kusenaoshi (ridged ceramic whisk stand) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eTraditional Bamboo Chasen (whisk) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003ePerfect Scoop (gold or silver - please specify)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eFine Sifter (gold or silver - please specify)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003e30g Best Matcha Signature (Premium Matcha) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cstrong\u003eBONUS:\u003c\/strong\u003e Free Sifter Leaves\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best at Matcha","offers":[{"title":"Silver \/ Silver","offer_id":53057926463754,"sku":"50000018","price":124.99,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ Gold","offer_id":53084650012938,"sku":null,"price":124.99,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ Silver","offer_id":53084650045706,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ Gold","offer_id":53084650078474,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/Matcha-Set-Best-At-Matcha-Web-0058_baa8fc8f-286e-4608-af1e-c32a16a8eb57.png?v=1778518033"},{"product_id":"the-mist-ritual-set","title":"THE MATCHA RITUAL COMPLETE SET - SUNA","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eThis matcha ritual complete set brings authentic Japanese tea culture into your everyday routine, making it simple to prepare café-quality matcha at home.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eAnchored by our Suna Bowl — a beautifully refined chawan with its smooth, understated aesthetic — this collection offers everything you need to begin or elevate your matcha journey. Each element works in harmony to create a mindful ritual that transforms your morning routine into a moment of calm. Includes:\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eSuna Bowl (handcrafted ceramic chawan) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eSuna Kusenaoshi (ceramic whisk stand) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eTraditional Bamboo Chasen (whisk) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003ePerfect Scoop (gold or silver - please specify)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eFine Sifter (gold or silver - please specify)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003e30g Best Matcha Signature (Premium Matcha) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cstrong\u003eBONUS: \u003c\/strong\u003eFree Sifter Leaves\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best at Matcha","offers":[{"title":"Silver \/ Silver","offer_id":53057985577226,"sku":"50000019","price":124.99,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ Gold","offer_id":53084652372234,"sku":null,"price":124.99,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ Silver","offer_id":53084652405002,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ Gold","offer_id":53084652437770,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/files\/Marianne-Taylor-Photography-0060.png?v=1779216252"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/8022\/8106\/collections\/Matcha-Set-Best-At-Matcha-Web-0058_baa8fc8f-286e-4608-af1e-c32a16a8eb57.png?v=1778584636","url":"https:\/\/www.bestatmatcha.com\/collections\/best-sellers.oembed","provider":"Best at Matcha","version":"1.0","type":"link"}